SPORTS INFORMATION
Fayetteville State University’s intercollegiate teams generate a high level of public interest and local media attention. The Department of Athletics is aware that its image affects the reputation of the entire University and urges you to exercise care when making statements to the media and taking actions on and off playing fields and courts.
The primary function of the Sports Information Office is to serve as a liaison between the Department of Athletics and the media whenever possible. The Sports Information Director coordinates player and coach interviews, sets up press conferences (when necessary), provides information to the media, authorizes press credentials and organizes press box duties at home games. You have a responsibility to the university, your coaches and teammates to cooperate with the media whenever possible. Fayetteville State University fans, hometown fans and fans across the country are interested in the FSU athletics program. To aid the Sports Information Office with request for information from the media, you may be asked at the beginning of the year to complete a profile questionnaire.
YOUR ROLE AS THE IMAGE MAKER
In general, when speaking with the media, be confident, courteous and prompt. Perhaps the main thing to remember is to present an image that is consistent with the ideals and high standards of FSU. Keep in mind that what you do, whether on the playing field or off, are subject to public scrutiny, because of your status as a student-athlete. Please take your role as an image-maker for the University and the Department of Athletics very seriously.
Media Interviews: A Valuable Experience
It is felt that interviews can be a very valuable part of a student-athlete’s life at FSU, as it can serve as a great learning and growing experience for you. As an entering freshman, you may be nervous about speaking to media representatives, but by the time you graduate, you will have become relaxed, confident and articulate. This growth and personal confidence can be carried with you into the business world.
View the media as friends, not adversaries.
However, do organize your thoughts before a scheduled interview. Often a comment that seems verbally innocent becomes different when appearing in print. You should never agree to a telephone interview unless the arrangements are coordinated through the Sports Information Office. If you receive an interview request, ask the media representative to make arrangements through the Sports Information Office.
You should never receive calls or visits in your room from the media.
In addition, never release your home/dormitory or cell phone to any member of the media. If someone shows up at your dorm door, explain as politely as possible that you will get in trouble if you do an interview under such circumstances and refer the person to the Sports Information Office.
Post-game interviews on the playing field/sideline/courtside also must be coordinated through the Sports Information Office.
Many news reporters, working on a strict deadline, will attempt to interview players before they enter the locker room. Keep in mind, according to the NCAA, coaches and players have a ten (10) minute grace period following a game before they are required to answer media questions.
Excuse yourself from an interview and notify the Sports Information Office if the general tone of the interview is such that you may not be comfortable continuing.
The longer you are on a team, the more likely it becomes that you will develop a personal relationship with some of media representatives regularly covering your team. While we encourage this relationship, remember that regardless of what is said, a reporter’s first obligation is to report the news. There is no such thing as “being off the record.” It is an ethical issue with the reporter. The bottom line is if you do not want to see it in print, do not say it.